Rockstar Games and Florida Officials Are Having Conversations to Turn Miami Into Vice City IRL for GTA 6's Marketing Campaign

Rockstar Games is in discussions with Florida authorities about transforming sections of Miami into a real-world recreation of Vice City to promote the upcoming Grand Theft Auto 6. The collaboration would bring the game's fictional setting to life as part of the title's promotional efforts.

• Rockstar is negotiating with Florida officials specifically for GTA 6 marketing
• The plan involves converting actual Miami locations into Vice City aesthetics
• This would be a physical, real-world promotional activation rather than digital
• The talks are ongoing and involve coordination with local government

Based on reporting by IGN All