Sensor Tower: Netflix US mobile viewership increased 35% during GTA 6 extended preview

Analytics firm Sensor Tower tracked a notable spike in Americans watching Netflix on their phones during the lengthy new look at Rockstar's upcoming open-world crime sequel. The 35% jump in mobile streaming suggests audiences chose to multitask rather than pause their entertainment during the broadcast.

• Sensor Tower measured a 35% hour-over-hour increase in US Netflix mobile viewership
• The surge coincided with the extended Grand Theft Auto 6 preview event
• Data indicates viewers streamed Netflix on phones while the preview aired elsewhere
• Rockstar's first major gameplay reveal for the sequel drew significant concurrent audience behavior

Based on reporting by GamesIndustry.biz Latest Articles Feed