Netflix is likely pleased as punch with the GTA 6 extended look, which more than doubled its web traffic

Netflix experienced a massive surge in online visitors following the release of additional footage for Rockstar's upcoming open-world crime sequel. The streaming platform's web traffic more than doubled, suggesting strong audience crossover between its service and anticipation for the next entry in the blockbuster franchise.

• GTA 6 extended look triggered over 2x increase in Netflix web traffic
• Netflix appears to benefit from marketing synergy with major gaming releases
• The data points to significant overlap between Netflix subscribers and GTA fans
• Rockstar's sequel remains a major cultural event driving engagement beyond gaming platforms

Based on reporting by PCGamer latest