GTA 6 CEO says AI will make creating games easier, but "making a big hit" will be as hard as ever

The head of Rockstar Games' parent company addressed how artificial intelligence will impact development, stating that while AI tools will streamline production workflows, crafting a blockbuster success will remain just as difficult as before. He emphasized that technological advances ultimately benefit the creative process rather than diminishing the challenge of making hit titles.

Based on reporting by Latest from GamesRadar+