8/28/2026 reported

Rockstar Is Using One Of Its Old Tricks To Create GTA 6 TV Shows

Rockstar is reusing its established technique of producing in-universe television content for GTA 6 by leveraging assets from Red Dead Redemption 2. A commercial spotted in the game's extended trailer was actually captured within the Wild West setting of the 2018 title, demonstrating the studio's cross-project resource efficiency.

  • A TV commercial visible in GTA 6 footage was filmed inside Red Dead Redemption 2's game world
  • Rockstar has previously used this method, creating in-game shows for GTA 5 using GTA 4 assets
  • The technique allows the studio to produce believable broadcast media without building entirely new environments
  • This approach connects the modern GTA universe with the historical Red Dead universe through fictional media

Based on reporting by Kotaku

Related coverage