Xbox Deploys Alligator-Themed Stunt Amid Sony's GTA 6 Marketing Deal

Microsoft has created an alligator-themed Xbox promotion after failing to secure a marketing partnership for Grand Theft Auto 6 that Sony obtained, though reports differ on whether the console is a custom-designed unit or physically placed inside a taxidermied alligator in Florida. Sony's official co-marketing arrangement with Rockstar for the upcoming game is confirmed. The stunt's connection to GTA 6's rumored Vice City setting is claimed but unverified by Microsoft.

Based on reporting by Destructoid, Kotaku