8/27/2026 reported

GTA 6 Marketing Includes Real-Life Vice City

Take-Two Interactive is reportedly planning an elaborate real-world marketing campaign for Grand Theft Auto 6 that incorporates Miami, the city that inspired the game's fictional Vice City setting. The company aims to create immersive promotional experiences that blur the line between the game's universe and actual locations.

  • Take-Two previously teased that GTA 6 marketing would be distinctive from typical game promotions
  • The campaign will involve real-life Miami as part of its Vice City-themed advertising
  • Marketing efforts appear designed to create immersive, location-based experiences for fans

Based on reporting by TheGamer

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