GTA 6’s Netflix-Exclusive Gameplay Reveal Shows Rockstar Can Get Away With Anything - Beyond Clips

Rockstar Games partnered with Netflix to debut the first official GTA 6 gameplay footage exclusively through the streaming platform rather than through traditional gaming channels. The reveal strategy demonstrated the company's unconventional marketing power, as fans eagerly consumed the content despite the unexpected distribution method. The gameplay showcase featured the series' return to Vice City with the franchise's first female protagonist.

Based on reporting by IGN