GTA 6 Trailer Tops Netflix's Global Weekly Charts With 31.1 Million Views

A promotional trailer offering extended footage of Grand Theft Auto VI became Netflix's most-watched content across all categories during its debut week, according to the streaming service's own metrics. Netflix reported 31.1 million views and ranked the video as #1 in 87 of 93 monitored territories, though it notably categorized the trailer as an "English-language film" rather than as promotional or gaming content. One report claims the trailer outpaced the second-place title by nearly 8 million views, while another frames its performance as comparable to Netflix's biggest original series launches; both agree it marked a rare instance of game marketing dominating a mainstream streaming platform.

• 31.1 million views made the GTA 6 trailer Netflix's top content for the week
• Netflix classified the trailer as an 'English-language film' in its metrics
• The trailer reached #1 in 87 of 93 tracked global regions
• Reports differ on whether to compare its performance to other titles or original series launches
• The showing represents an unusual crossover success for video game marketing on a streaming service

Based on reporting by GameSpot - All Content, Latest from GamesRadar+