Rockstar had to fight to get people to care about GTA 3 at E3, former lead recalls, and now GTA 6 is the most anticipated game of the generation

A former lead at Rockstar revealed that the studio struggled to generate industry interest in Grand Theft Auto 3 during its E3 debut, contrasting sharply with the massive anticipation surrounding the upcoming GTA 6. The retrospective highlights how dramatically the franchise's cultural stature has evolved over two decades.

Based on reporting by Latest from GamesRadar+