GTA 6 pre-orders are tracking "well above expectations" and the game will "set a new baseline" for Take-Two, says CEO Strauss Zelnick

Take-Two Interactive's CEO Strauss Zelnick revealed during the company's Q2 2027 earnings call that Grand Theft Auto 6 pre-orders are significantly exceeding internal projections. Zelnick expressed confidence that the upcoming release will establish a new performance benchmark for the publisher, stating that eventual sales figures will demonstrate the title's commercial power.

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