Xbox doesn’t have a GTA 6 marketing deal like Sony, so they made a console look like an alligator

Microsoft has unveiled a custom Xbox Series X designed to resemble an alligator, a creative marketing pivot after failing to secure a promotional partnership for Grand Theft Auto 6 that rival Sony obtained. The reptile-themed hardware serves as an eye-catching alternative to the co-marketing arrangement Rockstar's upcoming blockbuster secured with PlayStation.

Based on reporting by Destructoid