GTA 6 Caused Some Gamers to Hold Off on Buying New Games — Including Take-Two's Own NBA 2K27, Strauss Zelnick Says

Take-Two Interactive's CEO Strauss Zelnick revealed that anticipation for Grand Theft Auto 6 has led some consumers to delay purchasing other new releases, including the publisher's own upcoming basketball title NBA 2K27. The phenomenon reflects the extraordinary market influence of the forthcoming open-world crime sequel, which has prompted a broader spending pause across the gaming sector.

Based on reporting by IGN All